Buffalo Wild Wings, now simply known as BWW, is a ubiquitous name in the world of sports bars and spicy chicken wings. But have you ever wondered about the origin of its unique name? It's a story that blends business acumen, a touch of serendipity, and a whole lot of buffalo wings.
The Genesis of a Name: More Than Just Wings
The name wasn't plucked out of thin air. It reflects the core identity of the restaurant— buffalo wings and the wild atmosphere often associated with sports bars. Let's break it down:
Buffalo: The Flavor Foundation
The "Buffalo" part is a direct reference to the classic Buffalo-style chicken wing. This iconic dish, featuring a spicy sauce usually made with butter and hot sauce, is the cornerstone of the BWW menu. The name immediately communicates a key element of their brand: delicious, spicy wings.
Wild: Capturing the Vibe
"Wild" speaks to the energy and excitement of the typical BWW experience. These aren't your quiet, refined dining establishments. They are lively venues designed for socializing, watching sports, and enjoying a casual, boisterous atmosphere. The word evokes a sense of spirited fun and camaraderie.
The Founders' Vision: A Perfect Blend
The founders, Jim Disbrow and Scott Lowell, understood the importance of branding. They needed a name that would stick, and "Buffalo Wild Wings" perfectly captured their concept. It was straightforward, memorable, and accurately reflected the food and atmosphere they were aiming for. The name wasn't just a title; it was a statement.
Beyond the Name: Building a Brand
The success of Buffalo Wild Wings isn't solely attributed to its name. The company built its empire on a combination of factors:
- High-quality wings: Consistent, tasty wings are paramount.
- Extensive sauce selection: Offering a wide array of flavors caters to diverse palates.
- Sports-centric atmosphere: Giant screens, lively crowds, and a fun environment attract sports fans.
- Strategic location: BWW restaurants are often situated in high-traffic areas, near stadiums or entertainment centers.
The name "Buffalo Wild Wings" served as a strong foundation, but it was the overall brand experience—the food, the atmosphere, and the consistent quality—that propelled the restaurant chain to its current status.
The Evolution of the Brand: From Wings to More
While the name remains iconic, the brand itself has expanded beyond its initial focus. Today, you'll find a diverse menu beyond just wings, including burgers, tenders, and other appetizers. Yet, the name continues to resonate, serving as a testament to its origins and a powerful reminder of those delicious, spicy buffalo wings.
In Conclusion: The name "Buffalo Wild Wings" is more than just a catchy title; it's a carefully constructed brand identity that encapsulates the restaurant's essence. It's a simple, effective blend of flavor and atmosphere that perfectly positions the restaurant in the minds of its customers.
