Twitter verification, signified by the coveted blue checkmark, used to be a highly sought-after badge of authenticity. It indicated that an account belonged to a notable figure, brand, or organization. While the process has changed significantly with the introduction of Twitter Blue, understanding how to get verified is still important. This guide will break down the various paths to achieving that blue checkmark on your Twitter profile.
Understanding Twitter Verification: Then and Now
Historically, Twitter verification was a rigorous process. You had to demonstrate significant impact in your field, be it journalism, entertainment, politics, or business. They scrutinized your account's authenticity and impact, ensuring only genuine and influential accounts received the checkmark. This was a highly selective process.
Now, things are different. While the legacy verification program still exists, primarily for notable figures, most verification now comes through Twitter Blue, a paid subscription service. This shift has sparked much debate, but it's the reality of acquiring the checkmark today.
How to Get a Checkmark on Twitter: The Two Main Paths
There are two primary routes to verification on Twitter:
1. Twitter Blue Verification: The Easiest Path (But Comes with a Cost)
The simplest way to get a checkmark is by subscribing to Twitter Blue. This subscription service offers several features, including the blue checkmark. While this bypasses the rigorous application process of the past, it also means anyone willing to pay the subscription fee can get verified. This devalues the original prestige associated with verification.
Steps to verify with Twitter Blue:
- Subscribe: Sign up for the Twitter Blue subscription. The cost varies by region.
- Verification: Once subscribed, you'll be guided through the verification process, which involves providing your phone number and confirming your identity. It's relatively straightforward.
- Checkmark: Upon successful completion, your profile will be adorned with the coveted blue checkmark.
Important Considerations:
- Cost: Remember, this comes with a recurring monthly fee.
- Authenticity: The ease of verification via Twitter Blue means there's a higher chance of impersonation and fake accounts with the checkmark.
2. Applying for Legacy Verification: The Difficult Path (Free but highly selective)
The legacy verification process is still available, but it's exceptionally difficult to be approved. Twitter aims to verify accounts that meet specific criteria, focusing on notable figures.
Requirements for Legacy Verification:
- Authenticity: Your account must be genuine and represent a real individual, company, or brand.
- Notability: You need to demonstrate significant impact or influence in your field. This is subjective but generally requires substantial media coverage or a large, dedicated following.
- Completeness: Your profile must be complete and up-to-date, including a profile picture and bio.
- Activity: Your account should be active and engaging with followers.
How to Apply (If Eligible):
- Check for eligibility: Determine if you meet Twitter's criteria for legacy verification. Be realistic about your chances.
- No direct application form: There isn't a direct application form for legacy verification. Twitter actively identifies and verifies accounts it deems notable.
Beyond the Checkmark: Focusing on Authentic Engagement
While the blue checkmark might seem desirable, remember that it's just a small piece of the puzzle. Focus on building a genuine and engaging Twitter presence. A strong online presence built on quality content, consistent interaction, and genuine connection with your audience is far more valuable than a simple checkmark.
Key takeaways: The path to Twitter verification has changed. While Twitter Blue offers an easy (paid) option, legacy verification remains a highly selective process for prominent individuals and entities. Prioritize building a strong, authentic online presence above all else.
